BoatFayre Privacy & Cookies Policy

Last Updated: 4th March 2025

1. Introduction
BoatFayre Ltd. ("we," "our," "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website. By using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect
We collect the following types of information when you use our website:

2.1 Personal Data You Provide
When you place an order or contact us through our website, we collect personal information you voluntarily provide, including:

1. Full Name
2. Phone Number
3. Email Address
4. Order Details

This information is necessary to process your request, fulfill your order, and communicate with you regarding your purchase.

2.2 Automatically Collected Data (Google Analytics)
We use Google Analytics to collect anonymous data about website traffic and user interactions, including:

1. Your IP address (anonymised).
2. Browser type and version.
3. Pages visited and time spent on the website.

This data helps us improve the website experience and is not used to personally identify visitors.

3. How We Use Your Information
We use the information collected to:

1. Process and fulfill your order requests.
2. Communicate with you regarding your order or inquiries.
3. Improve website performance and user experience.
4. Analyse trends and visitor interactions.
5. Monitor and detect technical issues.

We do not sell, rent, or share your data with third parties.

4. Legal Basis for Processing Personal Data
Under UK GDPR, we process your personal data based on:

1. Contractual necessity – To fulfill orders or respond to inquiries.
2. Legitimate interest – To improve our website and customer service.
3. Consent – When you voluntarily provide data (e.g., order forms).

5. Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit our website. We use cookies to enhance functionality and analyse traffic.

5.1 Types of Cookies We Use

1. Essential Cookies: Required for website functionality.
2. Analytics Cookies: Used by Google Analytics to track website usage (IP addresses are anonymised).
3. We do not use third-party advertising or marketing cookies.

5.2 Managing Cookies You can manage or delete cookies via your browser settings. Most browsers allow you to:

1. Block all cookies.
2. Delete specific cookies.
3. Set preferences for certain websites.

You can also opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6. Data Retention

1. Order Form Data: Retained for a period necessary to fulfill orders and for record-keeping purposes (e.g., up to 6 years to comply with UK business regulations).
2. Google Analytics Data: Retained for 14 months before being automatically deleted.
3. Cookies: Expire based on browser settings (see Cookie Policy).
4. We do not store personally identifiable data beyond what is required for business and legal purposes.

7. Data Security
We implement appropriate technical and organisational measures to protect your data from unauthorised access, disclosure, or misuse. This includes:

1. Encrypted website connections (SSL/TLS encryption).
2. Secure storage of order-related information.
3. Restricted access to personal data.

8. Your Rights (UK GDPR)
Under UK data protection law, you have the right to:

1. Access your personal data.
2. Request correction of inaccurate information.
3. Request deletion of your data (subject to legal obligations).
4. Object to data processing (e.g., marketing communications).
5. Restrict processing in certain circumstances.

To exercise these rights, contact us using the form on this website.

9. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy policies of third-party websites.

10. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

11. Contact Us
For any questions about this Privacy Policy, please contact us using the form on this website.